The most crucial element of blogging is establishing a voice, and a niche in your content area.
Types of content (this is not an exhaustive list):
Original content:
Writing and pictures and/or videos documenting a personal experience
How-Tos
Commentary/opinion:
What’s going on in the field?
Repurposing and recontextualizing other content (giving attribution, linking to sources, and not poaching too
Reviews (books, films, products, etc)
Interviews
Events/conferences
Repeatable “gimmick” formats –
Thomas Pynchon drinks
Blogneys
Community:
The Blog Roll
Cross-posting with social media
